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Macro Research

Why Japan is our top pick over US and European equities

In a time where developed market equities remain challenged, Japan is our top pick.

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  • Published on 05 Sep 2022

Why Japan is our top pick over US and European equities | Open a FREE FSMOne account and manage all your investments conveniently in ONE place

  • Japanese equities remain supported by the Bank of Japan’s accommodative stance, while the aggressive policy stance in western DMs will act as a headwind for the region’s equities.
  • Relative to the US and Europe, Japanese equities face milder inflation headwinds. Japanese companies also have stronger pricing power, which helps profit margins weather the inflation pressure.
  • Unlike western DMs, Japan has yet to fully re-open. We expect an uplift in its economy when the re-opening gains traction, likely in late-22 and 2023. This will be significant at a time when growth in DM peers are cooling.
  • Japanese equities now boast a larger upside potential as compared to US and European equities. We see a maximum upside potential of 27% by March-2024 for Japanese equities.

Despite a challenging year thus far, the outlook for Japanese equities has improved given the emergence of several catalysts in 3Q and we now expect a stronger upside potential. In this short update, we will outline the reasons why Japan is our top equity pick amongst developed markets (DM).


1. Diverging policy direction. Bank of Japan maintains an accommodative stance


The Bank of Japan (BoJ) has continued to adopt an accommodative monetary policy stance, which is not only supportive of Japanese equities but also for the region’s macro health. In contrast, the US Federal Reserve and European Central Bank have remained steadfast on an aggressive tightening stance, which after months of relentless rate hikes, has notably cooled their growth momentum. 

Looking ahead, it is likely that the BoJ will stick to its dovish stance given tolerable inflation readings. Headline inflation for Japan was 2.6% year-on-year (as of July 2022), which is much lower than the elevated level seen in the US (8.5%) and Euro-area (8.6%) in the same period. Inflation in Japan also remains within the BoJ’s target of around 2.0%, bolstering the case for an accommodative stance. 

Crucially, wages have not picked up significantly. During this year’s “shunto” negotiations, during which the management of Japan's blue-chip firms meet with unions for wage talks across industries that set the tone for employees' pay in the new fiscal year, big firms gave full-time employees rises of just 2.3%, barely more than last year’s 1.8%, and well below the government’s target of 3%. This is in stark contrast to the US, where average hourly earnings have increased by 5.2% in August.

Broadly, we expect BoJ’s accommodative stance to continue unless inflation data surprises to the upside and greatly exceeds the central bank’s forecast for a sustained period. While the aggressive policy stance in western DMs will act as a headwind for the region’s equities, Japanese equities will find support from BoJ’s accommodative stance.

Chart 1: Policy rates for Japan remain negative while major central banks have hiked rates expeditiously


 

2. Inflation headwinds are milder and companies have strong pricing power


Japanese companies also possess strong pricing power which helps margins weather the inflation headwinds. We see two clear indications of this. Firstly, companies have started to raise prices of goods in 2Q22 as reported by the au Jibun bank Japan PMI report and Tankan survey (Prominent survey on a broad number of Japanese companies). 

Secondly, Japanese companies are also relatively successful in passing costs to consumers. In recent months, Japan’s CPI has picked up sharply, outgrowing the PPI, which implies that consumer prices are rising as a result of higher output prices by companies. Furthermore, the still-robust sales growth of these companies suggests that consumers have so far been able to absorb the price increases.
 

3. Positive re-opening impact in late-22 and 2023


While most western developed markets have re-opened in late 2021 (and almost fully reopened this year), Japan has only partially re-opened. This suggests that most of the western DMs have already enjoyed a positive lift in growth, which has been reflected in their macro data over the past 6-9 months. Japan, on the other hand, has yet to enjoy such a boost in growth. 

We expect an uplift in Japan’s economy when the re-opening gains traction, likely in late-22 and 2023. At a time when growth in DM peers are cooling, this is a timely spur in Japan’s economic momentum. We see a rosier macro outlook for Japan relative to US and Europe, and this is in line with consensus GDP forecasts.

Chart 2: Consensus expects Japan to deliver relatively stronger growth, after lagging in 1Q – 2Q 22



4. Stronger upside potential


Based on our estimates, Japanese equities now boast a larger upside potential as compared to US and European equities. We see a maximum upside potential of 34% by March-2025 for Japanese equities (gauged by the Nikkei 225 Index). On the other hand, we expect and maximum upside potential of 9% for US equities (gauged by the S&P 500 Index) and 17% for European equities (gauged by the STOXX 600 index) by the end-2024. 

Chart 3: Earnings forecast and price performance of Nikkei 225 Index

 

Table 1: Projections for the Nikkei 225 Index

Japan (Nikkei 225 Index)

FY2022

FY2023

FY2024

FY2025

PE ratio (X)

16.6

15.4

14.5

13.4

Projected earnings growth (YoY %)

20.7%

7.6%

6.6%

7.6%

Projected Earnings Per Share (EPS)

1,667

1,795

1,913

2,058

Target fair price (Based on 18.0X Fair PE ratio)

-

-

-

37,000

Potential upside (%)

-

-

-

33.8%

Source: Bloomberg Finance L.P., iFAST estimates. Data as of 2 Sep 2022. *Fiscal year from April 1 to March 31


Multiple reasons but one conclusion


For the above reasons, we prefer Japanese equities within developed markets. From a portfolio construction perspective, we recommend allocating greater exposure to Japanese equities relative to US and European equities. From a product strategy perspective, we recommend an unhedged approach to Japanese equities, maintaining exposure to the yen.

For investors who wish to seek exposure to the Japan’s equity market, we recommend the iShares MSCI Japan ETF for a passive approach. For an active approach, we recommend the JPMorgan Funds - Japan Equity A (dist) SGD, opting for the unhedged share class to maintain exposure to the yen.

Chart 4: Why Japan is our top equity pick over US and Europe

 Source: iFAST compilations

Declaration:
For specific disclosure, at the time of publication of this report, IFPL (via its connected and associated entities) and the analyst who produced this report hold a NIL position in the abovementioned securities.

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