Pop Mart was founded in 2010 by entrepreneur Wang Ning and his partners to design, create, and sell pop culture toys based on intellectual properties, or IPs. The company develops toy products by acquiring and self-incubating IPs, as well as collaborating with IP owners through exclusive and nonexclusive licensing agreements. Its products have seen widespread popularity in China and have gained traction in overseas markets, such as Southeast Asia and North America. To diversify its revenue streams, Pop Mart has also tapped into accessories, home appliances, food merchandising, and theme park operations.