
When an investor is willing to buy a stock at a price that another investor is willing to sell at, a transaction takes place, and the price at which the trade is being done becomes the new market price, which is updated each time the stock changes hands. Thus, at the most fundamental level, stock prices are determined by the forces of supply and demand. If there are more buyers than sellers in the market for a particular stock, its stock price will tend to rise. Conversely, if there are more sellers than buyers in the market for a particular stock, its stock price will tend to fall. There are a myriad of factors – from economic to company-specific factors – that determine how investors perceive the future prospects of a company to be, and that in turn affects the price that they are willing to pay for the stock. Some of these factors include:
1. State Of The Economy
Stock prices can be influenced by the state of the economy. When the economy is growing at a healthy rate and macroeconomic conditions are generally favourable, most companies should experience higher profitability. The higher level of profits enjoyed by companies makes their stocks more attractive to investors, as they can potentially pay out more dividends to shareholders. On the other hand, a slowing economy is expected to weigh on the earnings, as companies grapple with limited expansion opportunities and challenging operating conditions. In times of economic recession and uncertainty, stock prices generally fall as companies tend to slash their dividend pay-outs and investors may also avoid investing in stocks altogether, preferring to put their money in safer investment instruments such as bonds.
2. Industry Conditions
Besides the health of the broader economy, industry-specific factors and trends can also have an impact on the stock prices of companies in the same industry. More often than not, the stock prices of companies in the same industry tend to move in tandem with one another, as industry conditions, favourable or not, usually affect them in the same way. For instance, the entry of a new competitor can potentially have a negative impact on the stock prices of existing players in the industry, as their market shares and profitability are likely to be affected. Similarly, the introduction of government regulations in a specific industry will also have a negative impact on the share prices of companies in that industry.
3. Company Earnings
The earnings of a company is arguably one of most important factor that affects its stock price. For a company to remain as a going concern in the foreseeable future, it needs to be able to generate profits or it risks going out of business. Market participants make sure of various valuation models to estimate the intrinsic value of a company's stock, and these models are usually driven by information such as forecasted earnings, expected cash flows and the level of interest rates in the economy. As such, if a company is performing well, and is expected to sustain its good financial performance in the future, its stock price should benefit as market participants are likely to assign a higher intrinsic value to the stock. In the short-term, if a company's financial results exceed market expectations, its share price is likely to rise. However, if earnings disappoint (worse than expected), then its share price is likely to fall.
